ppc advertising adwords – IDM Global

PPC Advertising & Adwords

Creating Rich-Media banner ads

Briefly, what you will learn?

Your goal as a digital marketer is to bring as much targeted traffic on your website at the least cost possible. Pay-Per-Click (PPC) is a form of advertising where you will pay the publisher (individual websites or advertising platforms) whenever someone clicks/views your ad. You are not to display your advertisement on every platform and website, but as a smart digital marketer, you will be trained to figure out the exact targeted websites to advertise on. Moreover, you will also learn how to run profitable ad campaigns on Facebook and Google which will be the prominent part of this module.

Meet Your Trainer

Syed Sayem Mustafa

Expertise:

Search Engine Marketing (Google Adwords)

Experence Level:

6+ Years

Why Learn From Syed Sayem Mustafa:

He is a certified Adwords professional who is currently managing a ad spent of more than €500,000 per month.

Why You Should Learn Search Engine Marketing

100%

Top Ranking on Google

100%

24/7 Targeted Traffic

100%

Predicatable Sales

100%

Business Growth

TRAINING CURRICULUM

PPC Advertising & Adwords

Create Google AdWords Pay Per Click Campaign
Setting up new Google Account
Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
Create Ad group
Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
Setting up and Adjusting the Maximum Bid for the Ad groups. Create Ads
Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
HTML Sitemap creation
XML Site Map Creation
ROR text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
What is Alexa?

Keyword Research with Google Keyword Planner.
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags
Description
Country Robots
Keywords Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Inserting keywords in content}
Anchor Text, Link Title
Robots.text file creation and use
HTML Sitemap creation
XML Site Map Creation
ROR text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
What is Alexa?
Alexa Integration

Keyword Research with Google Keyword Planner.
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags
Description
Country Robots
Keywords Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Inserting keywords in content}
Anchor Text, Link Title
Robots.text file creation and use
HTML Sitemap creation
XML Site Map Creation
ROR text sitemap
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
What is Alexa?
Alexa Integration

The most comprehensive digital marketing training in Pakistan with CEO-Level Trainers. IDMGlobal provides a training which focuses on polishing skills of digital marketing. It is up to the students on how to use these skills, they can use it to grow their current business or start a new online business.

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